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Millwall launch partnership with Recast

4 January 2022

Millwall Football Club is delighted to partner up with Recast, a sports video platform which enables supporters to directly fund the club by watching content free of charge.

The Lions joins a rapidly growing list of rights holders on the pioneering Over-The-Top (OTT) platform, enabling fans to watch engaging, high quality content, which will turn into club revenue thought Recast’s microtransaction model.

As well as interviews, behind-the-scenes content and player features, Recast offers The Lions scope to stream live U23 games, as well as pre-season fixtures.

The club’s first live broadcast on Recast will see Kevin Nugent’s U23s feature in a London derby when they welcome Charlton Athletic to The Den on Monday 10th January.

By simply signing up, watching adverts, sharing videos and inviting friends, supporters will be able to turn their interactions and viewership into Recast’s in-app credits. The in-app credits can then be used to watch a wide selection of videos at a subsidised rate or even free of charge.

Millwall Football Club CEO, Steve Kavanagh, hailed the partnership's potential - for fans and the club alike - saying: “We are looking forward to transforming our digital output and giving fans the content they really want by joining Recast. It is important that we provide fresh ways to follow our progress on and off pitch, and we are confident that Recast will help us to do just that.

“Because of Recast’s unique micropayment system, we are also able to explore a new revenue stream that we hope will bring great benefits and impact our success as a club."

Andy Meikle, Founder and CEO at Recast, added: "We are pleased to kick off what promises to be an important and hugely exciting year for Recast by adding Millwall FC to the growing number of rights holders going direct-to-consumer through our platform.

"With a number of football clubs finding success on the platform, we know we are providing a solution that allows clubs to revolutionise their digital strategy in a way that will bolster earnings for years to come, and we are ready to help Millwall FC to reap the rewards."

New content will be available immediately to Millwall FC fans on Recast, which helps sports and athletes to maximise their earning potential. This sees rights holders going direct-to-consumer and connecting fans to content via a subscription-free app, providing a new way to watch it all in one place.

Become a part of the Millwall FC community on Recast by clicking here!

 


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