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Millwall announce MansionBet as back-of-shirt sponsor

The partnership continues...

15 July 2021

Millwall Football Club is pleased to announce that MansionBet has become its new back-of-shirt sponsor.

The agreement will see the online sportsbook's logo feature on the reverse of Millwall’s home, away and third kits for the 2021/22 campaign.

MansionBet first joined forces with the club in January 2020 as a sponsor, and have since collaborated on a number of exciting content pieces and activations to keep fans engaged throughout lockdown.

With the Sky Bet Championship season kicking-off on 7th August and with supporters being welcomed back to The Den, MansionBet plan to get fans involved in the action with in-stadia activations, ticket giveaways, exclusive social media competitions and boosted odds. 

Stuart Lock, Millwall’s Commercial Director, said: “We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season.

“The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions. With opportunities in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes.”

Dana Bocker, Head of Integrated Marketing at MansionBet said: “Since forming our partnership with Millwall we’ve been able to engage with their fans through social. With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own in-stadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club.”

Awarded ‘Sportsbook Marketing Campaign of the Year 2021’ at the EGR Marketing and Innovation Awards, ‘Best Customer Service Company 2020’ and ‘Online Casino Operator of the Year 2018’ at the International Gaming Awards, as well as ‘Most Responsible Online Gambling Operator, Global 2018’ for the Capital Finance International Awards, the Mansion Group has firmly established itself as a leading provider of online gaming. With more than 18 years’ experience in the gaming industry, Mansion Group enjoys an international player base and a strong market share.

The group has a sportsbook, MansionBet, and a selection of popular online casinos, including flagship brand Casino.com, in addition to MansionCasino and Slots Heaven. The portfolio of brands boasts exciting games from top providers and betting features on multiple markets across a whole host of different sports.

Visit MansionBet's website by clicking here.


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