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Saturday's Match Sponsor - ACE Air Cool Engineering

3 December 2021

Our Virtual Match Sponsor for Saturday's Sky Bet Championship fixture against Birmingham City is ACE Air Cool Engineering!

Ahead of the meeting with Lee Bowyer's side, spoke to Peter Smith, joint-owner and director of ACE...

Please introduce yourself and your company...

I am Peter Smith, joint-owner and director of Air Cool Engineering Service & Maintenance Ltd with two offices, based in South London and Hertfordshire. I am also a season ticket holder with my grandson at The Den.

If you/your company could liken yourself to a Millwall player past or present, who would it be and why?

I would have to say Steve Morison. We have always tried to create a good atmosphere in and around the office and nice to see people with a big smile on their face at some stage of the day!

How long have you followed Millwall? Do you have any special links to the club?

My uncle, Alex Stepney, signed for Millwall in 1963, making 158 appearances. He was the reason I first started following Millwall when I was a young lad.

Do you remember your experience at your first Millwall game? When was this?

My first recollection of going to The Den was with my uncle on training days. I can still remember coming home with him in the car, even though I was only seven or eight.

How could Millwall supporters benefit from your company’s services? 

If any Millwall supporter owns or manages large residential, commercial or industrial properties - which we have been maintaining now for nearly 30 years - then we would be only too pleased to see if we could offer them improved air conditioning, mechanical and electrical maintenance service based on our great reputation we have built with our current clients.

Want to be The Lions' Match Sponsor for a fixture at The Den? Contact the Commercial team on 020 7740 0501 or by email at

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