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Club News

Join the Lions Loyalty Club today!

A range of benefits on offer...

9 October 2020

Millwall are pleased to announce the launch of the ‘Lions Loyalty Club’ – a new scheme entitling members to a range of exclusive benefits in return for supporting the club financially during this challenging time.

Costing just £40 per person and open to fans of all ages, joining the Lions Loyalty Club will see members receive:

  • 50 loyalty points
  • One-off 20% discount at the Lions Store
  • Exclusive promotional offers from the Lions Store
  • Entry into a monthly prize draw

The fresh membership scheme will cover the entire 2020/21 season and the club hopes it will provide a crucial new revenue stream while matches continue to be played behind-closed-doors.

You can secure your place in the Lions Loyalty Club by clicking here.

Please note that you will receive your discount code for use on shop.millwallfc.co.uk 14 days after making the purchase.

Over 500 fans have signed up - join them today!

Info on Loyalty Points

In a previous statement the club announced its decision to suspend the accruement of loyalty points while the stadium was open at a reduced capacity so as to not penalise supporters who couldn’t purchase a season ticket for health, financial or other reasons.

Now that games are set to be behind-closed-doors for an extended period of time, and the need to generate new revenue streams is more prevalent than ever, this decision has been reversed - and so anybody joining the Lions Loyalty Club will receive 50 points as per the above information.

The 2,984 supporters who have purchased a 2020/21 season ticket will also receive the same amount in addition to their pro rata refund and free iFollow streaming passes.


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