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Millwall launch partnership with First Touch Games

4 November 2020

Millwall Football Club is pleased to unveil details of a new partnership with mobile game developer, First Touch Games.

The Lions are set to be officially included within a planned new football game to be published by the developer in 2021, with Millwall's kit to be available within the game. The partnership will provide a new global platform for the club to be represented.

As well as Score! Hero, FTG also publish other highly popular free to play football titles, including Dream League Soccer, achieving over 850 million downloads to date in over 100 countries.

"We are delighted to partner with First Touch Games on their new mobile football app," said Andrew Stead, Commercial Sales Executive at The Den. "This is an exciting partnership that will see Millwall’s crest and kits represented on a global platform. We look forward to working with FTG over the next three years, boosting the club’s profile on an international level. They are industry leaders and this continues an exciting time of commercial growth for the club."

Gino Magnotta, COO of First Touch Games, added: "We are delighted to be partnering with Millwall to help us extend the profile and development of our football games. Making the highest quality football games and knowing that millions enjoy playing them every day is what drives us, and we look forward to working with a club as passionate as Millwall to build on this ambition."


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