Piracy is wrong. Piracy is illegal. Piracy can get you into trouble, with civil and criminal action a real possibility.
If you decide to watch an illegal stream, you are essentially taking money away from your club – revenue from streaming goes directly back to EFL clubs. Most people would never steal from a shop, friends or family, but they are regularly taking money away from their club.
The EFL has launched an anti-piracy campaign with all 72 clubs to send a strong message that piracy and illegal streams hurt clubs.
Supporters in the UK accessing iFollow (or club equivalent) via a VPN are also accessing the stream illegally and taking the extra revenue directly away from their club. Revenue from streaming matches goes directly to clubs – this is critical income during such a financially challenging period.
When supporters sign up to iFollow they are entering into a legal contract, which states clearly the limited use to be made of the service – failure to comply is a serious breach and allows the EFL to terminate the subscription.
Almost 7,000 illegal EFL streams have been detected so far this season - with an average of 170 people viewing each stream – that’s almost 1.2m people. The EFL and subsequently its clubs could potentially lose at least a third of its income from illegal streaming this season - the reality is that this figure is probably a lot higher as it is impossible to detect every illegal stream.
iFollow Match Passes for Saturday's visit of Cardiff City in the Sky Bet Championship are on sale now. Click here to purchase.