The Bobby Moore Fund for Cancer Research UK is encouraging men, women and children across the UK to wear their football shirts loudly and proudly on Friday 26th April to help fund life-saving research into bowel cancer.
Football Shirt Friday is now in its seventh year and asks people to wear their football shirt to work, school or in their local community and donate £5 to the Bobby Moore Fund.
Taking place during bowel cancer awareness month, the fundraising initiative draws inspiration from one of the most iconic images of Bobby, taken at the 1970 World Cup, where he swapped football shirts with Brazilian legend Pelé. Shown as a sign of respect between the two opposing players, this is a gesture that has been recreated worldwide by footballers ever since.
Many well-known faces from the sport and entertainment industry, including David Seaman, Alan Shearer, Ledley King, Robbie Savage and comedian Tom Davis are among those honouring Bobby’s memory, 25 years after he passed away from bowel cancer.
No matter your football shirt colours, get your team together on Friday 26th April and get involved.
To donate £5 to the Bobby Moore fund, text BOBBY to 70200. Texts cost £5 plus one standard rate text. Cancer Research UK receives £4.89.**
Join the conversation on Twitter using @BobbyMooreFund #FootballShirtFriday or on the Facebook page at OfficialBobbyMooreFund.
**Full Ts&Cs at www.cruk.org/text.
For more information on the Bobby Moore Fund and Football Shirt Friday, visit footballshirtfriday.org.