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Millwall announce Huski Chocolate as new principal partner

Lions confirm record-breaking five-year agreement

21 June 2019

Millwall Football Club is delighted to announce that Huski Chocolate has become its new principal partner ahead of the 2019/20 season.

The Swedish chocolate company’s logo will feature on the front of all Millwall shirts, including senior, academy and women’s teams, as well as training wear, and they have also become the Millwall Community Trust’s first-ever principal partner.

The five-year agreement is the biggest in the football club’s entire history.

Stuart Lock, Millwall’s head of commercial and retail, said: “We are very happy and extremely proud to welcome Huski Chocolate back on board for 2019/20 and the four seasons following that.

“Huski Chocolate have displayed tremendous loyalty to Millwall during our time working together up to this point and this principal partnership agreement is a significant and impressive example of their long-term commitment to the football club.

“Together, with Millwall and Huski Chocolate staff working side-by-side as one, we are confident that this partnership will prove to be far and away the most mutually-beneficial in the club’s history. We are as determined to help Huski Chocolate to build their brand in a new market as they are to assist with the club’s growth on and off the pitch.

“On behalf of everyone at Millwall I would like to place on record my sincere gratitude to Huski Chocolate for their continued professionalism and undoubted passion for the club and its fan base.”

Huski Chocolate’s CEO, Linus Wessman, added: “It has been marvellous to work with Millwall Football Club and we’re excited to take our relationship to the next level with this principal partnership, which is a natural progression.

“We have enjoyed getting to know the supporters and staff at Millwall and we have loved attending matches at The Den with its famous atmosphere.

“This year we are looking to take a huge leap into the UK market with our brand, the hot and cold chocolate drinks, and having Millwall by our side will definitely help us to achieve that goal.”

Find out more about Huski Chocolate by clicking here.

The club would like to thank both DCS Roofing and TW Drainage for their sponsorship and support over the course of the last two seasons.


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