Barry and Margaret Mizen MBEs paid a special visit to Millwall on Wednesday ahead of the Easter visit of Brentford, which marks the club's annual 'Jimmy's Day'.
Each season Millwall dedicates a fixture to the 'For Jimmy' foundation, which was set up by Barry and Margaret following the murder of their son Jimmy, a Lions fan, in May 2008.
From the day of his death both Barry and Margaret vowed not just to not be beaten by it, but that something good would come from it.
They have stayed true to that pledge and in the 11 years since have worked tirelessly both locally and nationally to share their message of forgiveness, peace and hope.
On Wednesday the duo visited the Lions Centre, home of Millwall Community Trust, to give moving speeches to students on the Post-16 Football and Education course and also to youngsters attending Easter Holiday soccer school camps.
Those in attendance learnt about the tragic circumstances of Jimmy's murder, how the Mizen family dealt with their grief, how they used those emotions as a force for good in their community, and how today's young people can become 'changemakers' in their local areas.
In 2018 For Jimmy engaged with 11,275 youngsters and the importance of its message, given current issues in society, is as imperative as ever.
Brentford have thrown their support behind Jimmy's Day and will wear special warm-up t-shirts alongside Millwall players. There will be bucket collection around the ground as well as coverage of For Jimmy's latest initiatives and fundraising efforts in the matchday programme.
Find out more about Jimmy's story and the work of Barry and Margaret on forjimmy.org.