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EFL and Mind launch two-year 'On Your Side' partnership

League's new Official Charity Partner supporting mental health awareness present shirt name and number design ahead of the 2018/19 campaign

26 July 2018

Millwall will begin this Sky Bet Championship season with an altered name and number design on their shirts following the EFL’s two-year charity partnership with mental health awareness organisation, Mind.

For the first time ever in English football, supporters will see a new lettering design which incorporates the charity’s logo into the player name on the back of every EFL shirt across all 72 clubs in the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.

The ‘squiggle’ part of Mind’s logo will be joined into the first letter of the player’s name – which replaces the word ‘Mind’ – in a unique design to celebrate Mind and the EFL’s new ‘On Your Side’ partnership. The EFL and Mind hope that, by raising the visibility of mental health problems in football, they can be game-changers. They want fans to know that, whether you feel overloaded, overwhelmed or burnt out, Mind and the EFL are On Your Side.

With over 18 million fans attending EFL matches each season (and almost 42 million watching on TV), Mind and the EFL hope that the increased visibility of mental health at matches will promote awareness and understanding among new audiences. Through the partnership, Mind will also be working directly with EFL football clubs and their Community Trusts to improve mental health support within the clubs and their wider communities.

Mind was chosen to become the EFL’s Official Charity Partner from the start of the 2018/19 season for two years. The partnership will look to focus on the following areas:

•             Raising awareness about mental health with fans, clubs and staff

•             Raising funds to deliver life-changing support

•             Improving the approach to mental health in the EFL, in football and in wider society

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