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Club News

Millwall instal new big screen

New entertainment system in place for Boxing Day fixture

24 December 2018

Millwall Football Club is pleased to reveal that it will have a new big screen in place for the Boxing Day visit of Reading to The Den.

The club has worked closely with industry specialists ADI, who also installed The Den’s LED perimeter boards ahead of this 2018/19 season, to formulate and build the new screen, which will be the focal point of Millwall’s matchday entertainment strategy. 

As well as significantly enhancing the club’s own video and sound opportunities, the new screen provides a fresh platform for external advertisers and sponsors to make use of.

Stuart Lock, Millwall’s head of commercial and retail, said: “For a number of months now the club has worked side-by-side with our partners at ADI to plan, create and now implement a new entertainment system which we know will be a vast improvement on the platform which was in place.

“The new screen provides the club with a wealth of fresh opportunities, not just in terms of enhancing the matchday experience for supporters, but also in creating new and engaging advertising and sponsorship space for existing partners and potential new ones.”

Geraint Williams, ADI’s CEO, added: “It’s been a pleasure working with Millwall over the past year and we’re delighted to be extending that relationship by installing a brand new LED screen. The new 55sqm display will really enhance the club’s digital commercial platform and offer a really exciting channel through which to interact with fans on matchday.

"We’re delighted that the club chose our technology and we’re looking forward to working closely together to help enhance the matchday experience at The Den.”


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