Prostate Cancer UK has teamed up with two Championship rivals – Millwall and Queens Park Rangers – to become the clubs’ official charity partner.
The Championship heavyweights will unite off the pitch in support of Prostate Cancer UK for the 2018/19 English Football League (EFL) campaign, helping the charity raise vital funds, and awareness of a disease that kills one man every 45 minutes.
The unprecedented deal, which follows a successful recent six-year partnership between Prostate Cancer UK and the English Football League (EFL), has been praised by fans and club staff alike – including Lions CEO, Steve Kavanagh.
Kavanagh, whose father, Maurice, died from prostate cancer, said: "Prostate Cancer UK is a charity very close to my heart and to those of Millwall fans following the club’s historic shirt sponsorship in 2013/14.
"The charity has gone from strength to strength in recent years and do such a tremendous job in raising awareness of the disease and its symptoms, and also in generating money for vital further research.
"Everyone associated with Millwall is very proud to have contributed to that and we look forward to working closely with Prostate Cancer UK once more this 2018/19 season as part of an official charity partnership."
At the heart of the partnership is a message of footballing rivals coming together for one cause – to help stop prostate cancer being a killer.
That message is particularly pertinent for Millwall superfan, William Kilgannon, from Beckenham.
William lost his father, Brian, to the disease in 2015, and the 15-year-old has since embarked on a fundraising mission to raise funds and awareness for Prostate Cancer UK.
He said: "Losing my dad was hard, but we are looking forward and want to help other men and their families who could potentially face prostate cancer. For me, the aim is to find a cure for prostate cancer and to stop men dying.
"Prostate Cancer UK has had a huge presence in football in recent seasons, particularly at my club, Millwall, where we had the charity’s logo emblazoned on the front of our shirts in the 2013/14 season.
"It’s fantastic to see Millwall continuing to support Prostate Cancer UK, and putting its rivalry with QPR aside to help stop this horrible disease."
Jake Martens, Football Project Manager at Prostate Cancer UK, said: "Taking prostate cancer to the terraces gives football fans an opportunity to engage with what can be viewed as a scary subject in the comfort of familiar surroundings, whilst also building trust and becoming familiar with the charity.
"Through these partnerships, Prostate Cancer UK will continue to use the power of football to increase fundraising and awareness by reaching men at higher risk and supporting those going through prostate cancer."
Many people are unaware that prostate cancer is the most common cancer in men. One man will die from prostate cancer every 45 minutes in the UK - that’s over 11,800 men a year. Based on current trends, if we ignore prostate cancer and do nothing, this number will rise to over 14,500 men a year by 2026.
To find out more information about Prostate Cancer UK’s work in football go to https://prostatecanceruk.org/football or to buy a Man of Men pin badge, text BADGE to 70004.