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Club News

Millwall achieve Family Excellence status

Lions commended for matchday experience efforts

26 April 2018

Millwall Football Club is proud to announce it has once again been awarded Family Excellence status this season.

A total of 56 EFL clubs have achieved the same status, 10 of which have been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on matchdays.

The record breaking number, up from 53 clubs in 2016/17, recognises continuous improvement and best practice in family engagement across the leagues and supports clubs’ efforts to attract and retain young fans of the future.

EFL clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status. Seven clubs have achieved the honour every year they have been eligible, three of them in every year of the Family Excellence process.

EFL Chief Executive, Shaun Harvey, said:

“It is hugely encouraging to see the continuous development and improvement made by EFL clubs in offering engaging match day experiences for families. For over a decade the EFL’s Family Excellence Scheme has helped to produce positive and impactful change across the leagues, helping to drive a real focus on matchday entertainment, facilities and the overall experience on offer for families, and ultimately to assist in growing attendances. 

“Its impact continues to be notable with several clubs gaining strong industry-wide reputations for offering true family value and a consistently high level of service and innovation.

“The EFL will continue to work with clubs to help drive change and support the continued effort to attract and retain future generations of supporters. Congratulations to the clubs that have achieved Family Excellence status and to those that have been awarded Gold status in its inaugural year.”


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