This Saturday, we're delighted to welcome Prostate Cancer UK to The Den for Millwall's Sky Bet Championship match against Birmingham City (kick-off 5.30pm).
Volunteers will be collecting money outside the ground prior to kick-off and with your generosity, will be raising vital funds to help relegate the most common cancer in men.
Lions manager Neil Harris has also been showing his support. He's joined forces with more than 30 managers to give the most vital team talks of their careers after chilling statistics showed prostate cancer kills one man every 45 minutes.
The bosses include Burnley's Sean Dyche and Newcastle United's Rafa Benitez, as well as Championship duo Simon Grayson and Dean Smith, who both have personal connections with the disease. All will be wearing Prostate Cancer UK's iconic 'Man of Men' pin badge on the touchline during the 2017/18 campaign as the leading men's charity cranks up the serious message.
"Millwall will always have a special relationship with Prostate Cancer UK and it is terrific to see their work in football continue to go from strength to strength, year after year," said Harris.
He added: "Having the charity's logo on our shirts was a source of great pride for our fan base and everyone associated with the club. The partnership saved lives and it's pleasing that the work between both parties continues each and every season.
"One man dying every 45 minutes of the disease is a frightening statistic and shows there is still much to do. We have to tackle it head on.
"I have had first hand experience of cancer and its implications, not just on you as an individual, but also on your family and friends.
"I wear my Man of Men pin badge with pride, as it represents the people affected by this terrible disease. Together, we can make a difference."
Tomorrow will also see both teams warm up in Prostate Cancer UK t-shirts.
Prostate Cancer UK is the Official Charity Partner of the EFL. Their 'Man of Men' logo sits proudly in the squad numbers of every one of our player's shirts. It also adorns the lapels of football manager and pundits across the land.
You can get a badge like Neil Harris too. Text BADGE to 70004 to donate £5 to help stop prostate cancer being a killer (and get your own Prostate Cancer UK badge to wear with pride).*
Texts costs £5 plus network charge. Prostate Cancer UK receives 100% of your donation. Obtain bill payers permission. Customer care 0800 082 1616. Charity No 1005541.
Find out more about Prostate Cancer UK's work in football by visiting their website. Click here.