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Millwall achieves EFL Family Excellence Award

1 May 2017

Lions receive League recognition

Millwall Football Club is proud to announce it has been awarded the EFL Family Excellence Award for the 2016/17 season.

Created in 2007, the Award is celebrating its 10th anniversary this year and recognises the outstanding experience provided by clubs for young fans and families as well as their efforts to enhance the matchday experience.

A record breaking number of 51 clubs from across all three divisions in the EFL have achieved the award for 2017, with a significant increase in the benchmark being applied by the judging panel. Over the past 10 years, more and more young people have made their way through the turnstiles in the EFL, with junior season ticket sales having increased by a staggering 37% since 2007, and 20% of all EFL club match attendees are now under the age of 16.

In achieving the award Millwall, who recently won EFL Family Club of the Year, have been recognised as offering superb entertainment for families at The Den throughout 2016/17, engaging with young fans and families through a range of different initiatives, including pre-match Fun Zones, a long list of activities in Zampa's Family Stand and so much more. It is the fourth consecutive year that The Lions have earned the Family Excellence Award.

EFL chief executive Shaun Harvey said: "The EFL Family Excellence Awards have proven to be a fantastic vehicle for celebrating and highlighting the excellent progress that clubs are making in providing families with improved matchday experiences.

"Now in their 10th year, the Awards have made a significant impact and this year's winners have once again shown how innovative thinking and a strong commitment can enhance the experience both home and away.

"I wish to congratulate each and every club who has been recognised for playing their part in continuing to attract a growing number of younger fans to the game in what is undoubtedly a valuable indication of a bright and healthy future for the EFL."

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