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Millwall announce loyalty points scheme change

Lions move to clarify details for support

29 June 2017

Millwall Football Club is pleased to reveal details of a change to its loyalty points scheme, which is designed to reward supporters who attend games on a regular basis and guarantees priority on the allocation of both home and away matches when demand exceeds supply.

Rather than be wiped at the end of a season, points earned during one campaign will now be carried over and valid for the entirety of the next. For example, all points earned during the 2016/17 season are valid during the entire 2017/18 campaign. Only at the start of 2018/19 will you lose your points from 2016/17. 

The positive move ensures greater fairness when purchasing for high demand games, particularly those which take place early on in a season. The club decided to make the amendment following promotion to the Championship and after discussions with the MSC and the Fan on the Board.

For more information about Millwall’s loyalty points scheme please click here.


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