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Advertising and Sponsorship at The Den

27 July 2016

A simple way to gain exposure

Millwall Football Club offers a variety of sponsorship opportunities that can help to build your business whatever the budget.

Our sponsorship packages are just the starting point. It is simple and cost-effective to build a bespoke advertising and sponsorship programme for you.

National, regional and local press all feature Millwall in their reports. Countless websites also report on the club's progress throughout the season. So whether you are a multi-national organisation or a local business, there has never been a better time to share in the success.

Ground Advertising
Put your company in the heart of the action. Pitchside perimeter boards are highly visible and many feature prominently in the press and on TV. Pitchside perimeter boards are available on all sides of the pitch and can be bought for short or season-long exposure.  The stadium offers a variety of advertising opportunities, from the upper-tier fascias to giant banners and hoardings.

Big banners can give your company a presence that is visible from almost every part of the stadium. Some advertising spaces can even be seen from outside the stadium and so give exposure on non-matchdays.

All ground advertising opportunities offer high visibility and outstanding value. Added to PA announcements and Jumbo screen display, The Den offers a comprehensive advertising opportunity. 

Programme Advertising
Millwall's matchday programme offers a unique platform for advertising. Adverts can be purchased on a match by match basis, a block campaign or on a seasonal basis.

Programme advertising prices are as follows:

Per Season
Full page: £5000 + VAT
Half page: £2000 + VAT
Quarter page: £1250 + VAT

Per Match
Full page: £500 + VAT
Half page: £300 + VAT
Quarter page: £200 + VAT

Sponsor a Match/Matchball at The Den
Match/Matchball Sponsorship is an impressive way to entertain your guests and clients as well as providing an opportunity to promote and advertise your company.

It puts you at the heart of the action with scoreboard and matchday programme advertising.

A drinks reception kicks off your day followed by a behind-the-scenes tour of the stadium (Saturdays only). A three-course meal follows with comfortable executive seating for the match, plus half-time and full-time refreshments. Your party will also be presented with a signed shirt/ball by the Man of the Match after the game.

Our Match/Matchball sponsorship packages are a great way to guarantee an extra special day – one where you and your guests can go that extra mile and have the chance to stand on the pitch for a photo opportunity with match officials and team captains before kick-off.

Sponsor a Player’s Kit
Kit sponsorship is an ideal opportunity to identify with one of your favourite players. Your sponsorship includes a personal acknowledgement in every home matchday programme. You also enjoy a VIP Matchday Experience where your sponsored player will present you with a signed replica shirt whilst you enjoy hospitality in the Billy Neil Sponsor’s Lounge.

Our friendly Commercial Sales team are on hand to design you a tailored advertising and sponsorship programme to suit any budget whilst gaining you maximum exposure amongst Millwall supporters and its wider audience.

For further information, please call 020 7740 0501 or email 

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