Lions fan Brian Kilgannon speaks ahead of Prostate Cancer UK focus matchThis Saturday's visit of Norwich City marks Millwall's focus match for Prostate Cancer UK, the Official Charity Partner of The Football League.
They were also the club's principal partner for the 2013/14 season, during which Lions fans will have become familiar with the name Brian Kilgannon - a lifelong Millwall supporter who is suffering with prostate cancer.
And ahead of Saturday's match against The Canaries, Brian has taken the opportunity to share his moving story.
"The biggest bombshell hit me and my family in July 2012 when I was diagnosed with advanced prostate cancer, which had spread to my pelvis.
So the bombshell had hit and all the questions with no answers followed. How could it happen? What if? When? Why?
What I did know was that at the age of 48 I was still young. I knew nothing about prostate cancer, but I was later to find out if caught early it could be controlled and treated, but also the shocking fact that 10,000 men die of the disease every year.
By coincidence, around the same time Millwall generously gave up their shirt sponsorship to the charity Prostate Cancer UK.
My 12-year-old soon, William, realised that without funding research 10,000 men will continue to die of this disease every year. I am very proud of him trying to help me and raise awareness and funds for this worthwhile cause.
Prostate Cancer UK's Men United campaign has a new message - 'Keeping Friendships Alive ' - encouraging men to talk to each other and to get together to beat prostate cancer.
There is no right or wrong way to deal with the foe. Two years later, my foe is gradually taking over my life and has spread to my spine. Personally I take one day at a time and never give up hope.
Be sure there is one thing I know, from childhood friendships, newly made friends or those that have just gone their separate ways, true friends stay with you no matter the distance or time that separates you from them.
Do yourself a favour, keep your friendships alive, talk the talk, get the message out there and don't become one of the 10,000."
Join Brian Kilgannon, his family and friends at Men United: prostatecanceruk.org/menunited
Whether you have been diagnosed or have concerns about the disease, Prostate Cancer UK's specialist nurses are on hand to support you. Call 0800 074 8383 to speak to them.