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JPT renews sponsorship of Football League Trophy

7 July 2015

Competition starts week commencing 31st August

Johnstone's Paint has renewed its sponsorship of The Football League Trophy for the 2015/16 season, taking its partnership with The Football League into a tenth season.

The 2015/16 Johnstone's Paint Trophy will begin during the week commencing Monday 31st August with the 48 competing clubs from Leagues 1 and 2 split into the traditional Northern and Southern sections.

The competition will conclude on Sunday 3rd April at Wembley Stadium with the winners earning up to £124,000 in prize money from a record fund.

Shaun Harvey, Chief Executive of the Football League, said: "Ten years of continuous support is an outstanding level of commitment from a sponsor and I would like to offer my grateful appreciation to Johnstone's Paint for continuing what is comfortably the longest and most successful sponsorship in the history of this competition.

"The Johnstone's Paint Trophy remain a great opportunity for League 1 and 2 clubs to achieve their own piece of Cup glory and enjoy the financial rewards associated with such success, as demonstrated last season when Bristol City became the first club to win the competition for the third time and along the way earned £700,000 of additional income."

Jason Metcalf, the Marketing Director of Johnstone’s Paint said: "The competition has gone from strength to strength and it was fantastic to have more than 72,000 fans at Wembley for the 2015 final between Bristol City and Walsall in April, an extra special occasion for us as it coincided with the 125th anniversary year of Johnstone's Paint.

"We are very proud that we have engaged with millions of people throughout the sponsorship and look forward to continuing to strengthen our relationship with clubs and their legions of fans moving forward.

"The sponsorship has been a huge success story and we are looking forward to working hard to ensure that continues."

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