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Club picks up Family Excellence Award

8 May 2014

Millwall awarded Family Club status for first time in three years

Millwall has been awarded 'The Football League Family Excellence Award' for the 2013/14 season.

Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues' Best Practise Awards earlier this season.

A total of 47 clubs from across all three divisions of The Football League have been given the Award for 2014, the same number as in 2013 despite a significant increase in the benchmark standard being applied by the judging panel. More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers a money can't buy experience for young fans.

In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said: "The Football League Family Excellence Award gives clubs a standard to aspire to when planning their efforts to attract more families and young fans to their matches.

"It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League's ongoing commitment to securing the next generation of fans."

The award recipients are decided by an independent assessment using real families that has been commissioned by The Football League, at all 72 League clubs, during the 2013/14 season.

It is the first time since 2011 that Millwall have been awarded Family Club status, and comes after The Lions were announced as having the Most Improved Family Experience 2013/14

Commercial Director Alan Williams told millwallfc.co.uk: "To be awarded Family Club status for the first time in three years shows that we have come a long way in a short space of time, and is a sign that The Den's offering to families on matchdays is up there with the best in the Football League.

"As a club we're proud that our efforts have been recognised, but we won't be standing still. Over the summer we will look at more ways to improve all aspects of the matchday experience The Den has to offer for 2014/15, which promises to be an exciting campaign."

Season tickets for 2014/15 are available to purchase in Zampa's Family Club and are priced as follows:

Adults - £484
Seniors 60+ & Young person 16-21 - £247
Junior Under 16 - £50
Junior Under 12 - £23

Zampa's Family Club is for juniors and their accompanying adults. A maximum of two adults can buy a season ticket with a junior under 12 or junior under 16 season ticket. Adults must be with a child on matchday.

Applications for Zampa's Family Club must be made over the phone, by mail or in person. For more information on 2014/15 season tickets, click here

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