Lions tie-up with Prostate Cancer UK wins national fundraising award
Millwall's ground-breaking partnership with Prostate Cancer UK has been recognised at a national awards ceremony.
The two organisations won the 'Best Business - Charity Partnership' category at the Institute of Fundraising Awards held in London on Monday night.
The Prostate Cancer UK logo has become a familiar sight at The Den after the men's cancer charity became The Lions' Principal Shirt Partner for the 2013/14 season.
And the duo took centre stage among some key names at the 22nd annual running of the IoF National Awards at the Hilton Metropole,
Lions Chief Executive Andy Ambler said: “I am delighted for Prostate Cancer UK; they have been fantastic to work with over the last 12 months.
“It is a great honour for our football club to be recognised in this way but this is not the end of the relationship. We will continue to work in conjunction with Prostate Cancer UK in an effort to reach as many football fans as possible to raise both funds and awareness of this terrible disease.
“I am certain that the Millwall family, coming together as we have to further the cause of Prostate Cancer UK, has - and will - continue to help save lives."
Director of Fundraising for Prostate Cancer UK, Mark Bishop, said: “We’re delighted the charity and Millwall Football Club have been recognised for a season spent saving lives.
“In sacrificing a commercial sponsorship deal and establishing an exciting and unique partnership with us, together we have made massive strides to change the face of men’s health.
"This partnership was singled out against the great and the good of the business world, including many FTSE250 companies and multinationals. That's how relevant the fit has been and why this partnership so deserves to be recognised so publicly.
“Add to this the level of support we have had from the Millwall staff, players and fans and it’s been an incredible experience. We look forward to that continuing well into the future.”
The awards showcase the fundraising successes of non-profit organisations, teams and individuals, as well as volunteers who have made outstanding contributions over the year.
Comedienne and charity supporter, Ruby Wax, hosted the ceremony and she said: "The National Awards is a wonderful event and I am thrilled to help present the awards and reward those who have done so much to raise money for such worthwhile causes this year."
Kevin Kibble, Chair of Judges for the National Awards said: "The IoF National Awards are about celebrating the very best of fundraising over the last year. Being part of the fundraising profession makes me feel immensely proud and tonight we have honoured some of the best in the business.
“All of our shortlisted entries this year were of an extremely high calibre and are an inspiration to us all. Congratulations to all our nominees and especially tonight’s winners."