Make it a lunchtime Den date on Friday
Ian Holloway is set to officially open the new Lions Store at The Den at 12.30pm this Friday
Featuring a fantastic new range of Lions merchandise and memorabilia, the Store is twice the size of the old club shop and has a modern, spacious design.
The new Millwall home kits featuring the euroferriesexpress logo will be launched in the Store - even more reason to come along to purchase yours in time for that summer holiday.
Millwall's Head of Merchandising and Retail, Stuart Lock said: "It's been a round the clock operation this week to get everything ready for Friday. Fans will notice a massive change from the old shop and I'm confident people will like it and find shopping at The Den a more enjoyable experience as a result.
I'm delighted Ollie has agreed to open the Store because this represents another major step forward for us as a club off the field."