#MFCvITFC the first match-specific hashtag
Millwall are set to introduce match-specific hashtags on Twitter to further encourage engagement with and between Lions fans all over the globe.
The club's official Twitter account, @MillwallFC, looks set to pass the 30,000 follower mark over the coming days, and The Lions are continuing to look at new ways to interact with supporters pre, during and post-match on the social media platform.
The new strategy will be introduced for Saturday's visit of Ipswich Town, and Millwall are encouraging supporters on Twitter to include #MFCvITFC in their tweets, adding a new dimension to the matchday experience by enabling greater interaction with fellow Lions fans.
Follow @MillwallFC on Twitter.