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Millwall resume their Championship campaign this Saturday when they entertain Barnsley at The Den (3pm).
The Lions have received special dispensation from the Football League to wear their white away kit for this match even though they are at home, in celebration of the 'Heroes in White' day in support of Prostate Cancer UK.
Fans are being encouraged to wear white for the occasion, and hundreds of specially commissioned t-shirts commemorating the event are now on sale priced at £10, with all profits going to Prostate Cancer UK, who are not only the club's sponsors, but also the Football League's official charity.
Throughout November, £5 from every away shirt sold is being donated to the charity, and they will be available to purchase in the Club Shop before kick-off against The Tykes.
Over the past 50 years, Millwall have regularly adopted an all-white home strip, including during the mid 1960s when the club established a then record 59-game unbeaten home run, and the early 1970s when Benny Fenton's side came within a whisker of reaching the top flight.
More recently, Millwall made their first official visit to Wembley stadium against Wigan Athletic in the Auto-Windscreens Shield Final in 1999, and the team featuring Neil Harris, Lucas Neill, Steven Reid, Richard Sadlier and Tim Cahill were kitted all in white as they landed the Second Division title in 2001.
On Saturday, the hospitality areas at The Den will be decked out in white, with white flowers and even a special 'white sweet' featuring the PCUK logo will be on offer to diners.
Lions legends of the 1960s and 70s, Alan Dorney, George Jacks, Billy Neil and Barry Rowan will be in attendance and a special bumper edition 100-page matchday programme
contains features relating to the serious issues of the fight against male cancers.
Legendary striker and current Lions coach Neil Harris' battle against testicular cancer has been well documented, and in Saturday's programme Millwall director Trevor Keyse and lifelong supporter Brian Kilgannon relate their experiences of Prostate Cancer in the hope that other men will be encouraged to get themselves tested if they believe they are at risk.
HERETo buy your special 'Heroes In White' t-shirt as modelled in the picture above, click on the link
If you are worried about any symptoms possibly relating to Prostate Cancer, or for more information, please visit their website www.prostatecanceruk.org