Family Club of the Year 2017
Millwall Football Club picked up the Nickelodeon Family Club of the Year trophy at the annual EFL Awards on Sunday 9th April 2017.
The Lions collected the prestigious award for the first time in the club's history.
A complete overhaul of Millwall's strategy in attracting new young supporters and families to The Den began in the summer of 2013 when the new Zampa's Family Stand was opened in The Dockers Upper. For the first time it provided a dedicated area for families, equipped with games consoles, confectionary stalls, a mock dugout as well as face painters, regular drawing competitions and so much more.
Events inside Zampa's Family Stand have improved year on year since then, as have activities on matchdays and non-matchdays elsewhere. Pre-match Sports and Family Fun Zones have continued to be popular and away from The Den consistent improvements to the club's player appearance schedule have paid dividends, especially when it comes to events arranged alongside an ever-increasing list of official Junior Lions partners.