Millwall Football Club has a long and proud history of combating discrimination of all kinds both inside its stadium and within its local community.
‘Millwall For All’ - the club’s anti-discrimination body - was set up in 1994 and was the first organisation of its kind at an English football club. Since then, and year after year, Millwall For All, Millwall Football Club and Millwall Community Trust continue to work as one in order to ensure that the club is inclusive, diverse and family-friendly.
The Lions also maintain close links with Kick It Out and Show Racism The Red Card in order to share ideas and best practise, as well as carry out new initiatives and programmes. The latter, for example, host an annual workshop event at The Den, teaching hundreds of young attendees about prejudice and challenging discrimination, which has helped the club enter the educational charity’s Hall of Fame. Millwall were also the first EFL club to achieve Kick It Out’s Intermediate Level Race Equality Standard award in 2010.
Millwall are committed to leading on anti-discrimination measures and initiatives in the football industry and continually offer advice and guidance to other clubs, as well as being open to feedback and suggestions for further enhancement and improvement.
Hear Hate, Don’t Hesitate
The club launched its ‘Hear Hate, Don’t Hesitate’ campaign in February 2019. The new initiative, which included a video from players and management updated ahead of the 2019/20 season, was designed to promote a phone number - shortened in summer 2019 - which fans could use to report any incidents of hate or abuse by text or call. In receiving information the club can then take immediate action to ensure that The Den continues to be a safe, secure and enjoyable environment for all supporters.
Hear Hate, Don’t Hesitate marketing is available on all platforms, including LED and static advertising boards, the big screen, the matchday programme and throughout stadium concourses and toilets.
Fan Diversity Scheme
Anyone found guilty of discrimination at The Den is issued with an immediate ban. However, the club believes that education for people with such views is important and that exclusion alone is not the answer. As such, individuals or groups whose behaviour does contravene the club’s policies on the matter are offered the opportunity to attend Millwall For All’s ‘Fan Diversity Scheme’.
The nine-week programme is made up of several different elements including defining discrimination, understanding different cultures, stereotyping, conflict arising from negative behaviours, team-building, communication and organisational skills and much more.
Participants also undertake investigative work that looks into the cultures of ethnic minority footballers, which is aimed towards developing an understanding of multiculturalism and how the football industry is a shining example of its benefits to society.
The scheme teaches those involved more about demographics, geography and history and aims to dispel myths about minority communities.
Work with schools
Millwall For All and Millwall Community Trust deliver anti-discrimination workshops in schools throughout Lewisham, Southwark and other surrounding Boroughs.
Working with pupils aged between eight and 16, sessions - which are both classroom and physical activity based - aim to educate on discrimination and provide a better understanding of cultural diversity in society. Students are able to learn about the impact of their actions and attitudes towards other people and also to recognise the consequences of discrimination, stereotyping and bullying.
Sessions with pupils in this age group also aim to develop skills around leadership, communication, participation and more.
EFL Equality Code of Practice
Millwall were awarded with the EFL’s ‘Equality Code of Practice’ in 2015/16 and The Lions have retained the award every season since.
The EFL Code of Practice was devised as part of their commitment to the English Football Inclusion and Anti-Discrimination Action Plan. It helps clubs to position themselves at the heart of their communities by embedding the fundamental principles of inclusion and equality throughout the whole of the business, setting accountability at the highest level.
The EFL works closely with clubs to ensure that all spectators who attend games enjoy their matchday experience in a safe and friendly environment and throughout the three divisions clubs continue to work hard to set high standards for equality in professional football.
Clubs are evaluated across all levels of their operations, including matchday and non-matchday actions and initiatives, Community Trusts, youth development schemes and by way of fan surveys.
Millwall was the first to pass such assessment and continues to meet and surpass industry standards for employees, supporters and all those associated with the club.
For any additional details or background around the club’s anti-discrimination approach, please email Millwall For All’s Marc Elliott on firstname.lastname@example.org.