Millwall announce ticket loyalty scheme for 2016/17 season Millwall Ticket Loyalty Scheme Millwall Football Club is pleased to announce that it will be introducing a Ticket Loyalty Scheme for the start of the 2016/17 season. The scheme has been introduced to reward supporters who attend games on a regular basis and will guarantee priority on the allocation of both home and away matches when demand exceeds supply. The way in which supporters purchase tickets will essentially remain the same. However, there may be occasions throughout the season when tickets are allocated first to supporters with a specific amount of points for particularly popular games. The scheme will automatically award points when tickets are purchased for Millwall’s first team games. All supporters on the club's ticketing database will automatically join. If you have been given a Client ID number in the past, this means your details will be on the system. Those who purchase tickets for games must do so under individual Client ID numbers in order to be allocated points. Supporters who have purchased a season ticket for the 2016/17 campaign will automatically be rewarded 230 points (10 points per game for all 23 home league fixtures). If you wish to purchase a 2016/17 season ticket click here. For Ticket Loyalty Scheme FAQs click here.