To celebrate 125 years of Millwall history and promotion to the Championship, we've got a free gift for all Lions fans.
Included in every League programme this season will be a reproduction programme from a bygone era.
Starting tomorrow when we play Hull City, there will be a collectors item that you won't want to miss.
This Saturday we go back to September 15th 1973 when The Lions beat Hull 3-0 at The Den with goals from Alf Wood, Gordon Bolland and the late Brian Clark who sadly passed away this week.
The entire programme for that game is included at no extra charge in the centre of your exciting new look issue for the coming campaign.
So for just £3 (no price rise yet again!), you will get our usual 68-page full colour offering, in addition to the vintage 1973 edition, which cost the princely sum of 7p at the time.
Make sure you get your copy, because you'll want to collect the whole series, take it from us.
And while you've got your wallet out - you'd better pop along to the Millwall shop and purchase your copies of the History Makers book (£14.99) telling the story of The Lions' exciting promotion season, and the double Wembley Wonders DVD (£15.99) featuring all the goals, interviews and extended Play-Off highlights from the 2009/10 campaign.