Last month it was announced that Prostate Cancer UK had been unveiled as one of the finalists for the 2017 Charity Film Awards.
The Charity Film Awards celebrate the effective use of video by the third sector, whether to change mindsets, raise awareness for the charity or to fundraise.
In 2012, Prostate Cancer UK launched a partnership with the The Football League which aimed to reach more men and raise awareness of the risks of the most common cancer in men.
The submitted film was created to do exactly that and starred life-long Millwall Football Club fan Brian Kilgannon, who has since sadly passed away from prostate cancer.
The film is based around the touching letter Brian wrote to his fellow Millwall supporters and is set in the club's stadium, in front of what appears to be a full crowd.
The reveal at the end of the film that the stand is actually empty chimed powerfully with Brian's heartfelt message and the stark consequences of ignoring any symptoms of prostate cancer you might have.
The finalists have been through two stages of judging. With over 43,000 people taking part in the public voting stage to determine the shortlist, the Charity Film Awards panel of expert judges, which included Matthew Taylor, Chief Executive of RSA, Baroness Kate Parminter and Lord Herman Ouseley then whittled the shortlist down to the finalists.
The winners of the inaugural 2017 Charity Film Awards will be announced on 15th March at a gala ceremony at BAFTA.
Angela Culhane, Chief Executive at Prostate Cancer UK, said: "We are delighted to have made it into the final of the Charity Film Awards. Brian's story is one that is sadly all too familiar. However, by acting now and fighting this disease we can help stop prostate cancer being a killer.
"We had some fantastic results, with almost 73,000 views across YouTube and social media and some very kind and humbling feedback from Prostate Cancer UK supporters, volunteers and Millwall fans, not to mention to Kilgannon family.
"Currently, one man an hour dies from prostate cancer in the UK. Based on current trends, if we ignore prostate cancer and do nothing, this number will rise to over 14,500 men a year by 2026. Hopefully through Brian sharing his story in this film, we can raise further awareness and help save men's lives."