Millwall marched to the top of the Championship table with a four-goal rout against a hapless Hull City outfit at The Den.
Two goals from Steve Morison either side of half-time coupled with Kevin Lisbie's first goal for the club and another from Liam Trotter ensured a perfect afternoon as Championship football returned to SE16 after a four-year absence.
Lions boss Kenny Jackett enthused: "We played very well today and made sure we picked up our home form from where we left off last season.
Our form at The Den will be crucial this season and once again we've seen how important the fans are to us, supporting us and keeping us going.
If you want to be successful then your home form has to be very strong."
And strong it was once again because in all honesty the scoreline flattered Hull, whose poor performance perhaps explains why they have now not won away from the KC Stadium since March 2009.
The fact that it took until the 70th-minute for Nigel Pearson's Tigers to produce their first shot on target - and a tame one at that - reflects just how dominant Millwall were.
James Henry in particular, ran the visiting rearguard ragged and produced a steady supply of pinpoint deliveries that could have reaped even more than the four goals his team-mates scored.
It was from Henry's 15th-minute corner that Millwall opened the scoring, courtesy of Morison's powerful downward header that gave Matt Duke no chance.
Duke should have been picking the ball out of the back of the net nine minutes later when Lisbie stole the ball off Kamil Zayatte and broke into the area. Morison stood unmarked in a central position 12 yards out, but Lisbie opted to shoot - unfortunately tamely and into the hands of keeper Duke.
Lisbie made amends though, and on 29 minutes opened his Millwall account in style with a fine diving header following good work by Trotter and Henry on the right.
Tigers boss Pearson had to do something quickly to try and stem wave after wave of Millwall attacks, replacing the ineffective Nobby Solano with Paul McShane.
But even the imposing physical presence of McShane did little to help and the visitors had keeper Duke to thank for smartly catching Morison's deep cross under pressure from Trotter and Danny Schofield just before the interval, when a slick breakaway move saw Millwall outnumber Hull three to one.
Pearson made a further two changes after the break, introducing Robert Koren and Mark Cullen for Richard Garcia and Will Atkinson.
Yet any hopes the visitors had of trying to grab an early second-half lifeline were squashed on 51 minutes when The Lions made it 3-0.
Henry was again the provider from a well-worked corner - the fourth of six for the home side - with Morison rising highest to send a looping header beyond Duke's reach.
The irrepressible Henry whipped over a virtually identical cross five minutes later, but on this occasion Paul Robinson's powerful header flashed wide of the mark.
There was no let-up for Hull though, and just before the hour-mark the unfortunate Duke was beaten for a fourth time as his defence again let him down badly.
The busy Lisbie again nipped in to win possession, spread the ball wide to Henry on the right and the latter turned goal-provider for a fourth time with an inviting low cross that Trotter swept home from close range.
Sub Darren Carter could have scored with his first touch - a bullet header from Henry's cross - but Duke did well to push the ball round the post for a corner.
Fellow sub Chris Hackett drilled narrowly wide and then Carter headed over from - you guessed it - another Henry delivery as The Lions continued to dominate.
To their credit, the majority of Hull's supporters resisted the temptation to leave early but on the rare occasion they did get into positive attacking positions, David Forde was not to be beaten, twice saving with his feet to deny Andy Dawson and then Mark Cullen.
Millwall: Forde, Dunne, Barron, Abdou, Robinson, Ward, Schofield (Hackett, 86mins), Trotter, Lisbie (Carter, 78mins), Morison (Harris, 81mins), Henry. Subs not used: Mildenhall, Mkandawire, Smith, Marquis.
Scorers: Morison (15, 51mins), Lisbie (29mins), Trotter (59mins)
Hull City: Duke, Zayatte, Dawson, Ashbee, Gardner, Garcia (Koren, 46mins), Kilbane, Bostock, Cairney, Atkinson (Cullen, 46mins), Solano (McShane, 35mins). Subs not used: Oxley, Devitt, Cooper, Cousin.
Ref: Andy Penn
Att: 13,292 (away 1,008)